Perhaps you have asked the following questions, or ones like them, the answers are sometimes hard to come by.
“What Conversion Ratio should I be getting?” 
“What is a good CPC?”
Tough questions… but they are very important questions that can make or break your online selling venture. It’s important to have the answers, so you can create attainable goals. Whether you’re selling your own products, or doing affiliate marketing I have developed a tool that can help you answer these questions using a very simple formula. I’ll start by explaining the basics, then give you some real life examples of how you can use this profit calculator to help you set realistic goals for your campaigns.
Google Checkout is still a relative newcomer to the online payment processing world. They offer a solution comparable with Paypal Website Payments standard. It allows you to accept payments with buttons, without needing a full blown merchant account. Its free to signup and just about anyone can get an account.
Paypal still gets more popular every day. Not only for consumers making purchases. But also for first time or small businesses who aren’t ready for a real merchant account yet. I’m going to teach you quite a few things about Paypal so you’ll know how to get it installed on your own webpage. And also give you my free script that does all the things we’ll be going over.
By now it should be obvious that you need to be grouping your keywords and writing highly relevant ads based around tight keyword clumps. Its good for clickthrough, its good for conversions, its good all around. You’ve heard it 100 times; You need to do it, its worth it. Too often though, people preclude that wisdom with “…but it takes a lot of time”.