Perhaps you have asked the following questions, or ones like them, the answers are sometimes hard to come by.

“What Conversion Ratio should I be getting?”

“What is a good CPC?”

Tough questions… but they are very important questions that can make or break your online selling venture.  It’s important to have the answers, so you can create attainable goals.  Whether you’re selling your own products, or doing affiliate marketing I have developed a tool that can help you answer these questions using a very simple formula.  I’ll start by explaining the basics, then give you some real life examples of how you can use this profit calculator to help you set realistic goals for your campaigns.

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By now it should be obvious that you need to be grouping your keywords and writing highly relevant ads based around tight keyword clumps. Its good for clickthrough, its good for conversions, its good all around. You’ve heard it 100 times; You need to do it, its worth it. Too often though, people preclude that wisdom with “…but it takes a lot of time”.

Well they didn’t have access to the right tools. The first free tool up for grabs on profitphp.com is a keyword grouper.  With it you can group thousands of keywords in an instant.  You’ll find patterns and groups you never knew existed as you adjust the sensitivity settings and your keywords start to clump differently.

In this article I’ll tell you what the keyword grouper does.  I’ll explain a little bit of how it works.  Show you how to use the grouper on your own keywords. Plus ways to use the grouper to increase profits. (more…)